Welcome

Drinksinitiatives.eu is a database sponsored by The European Spirits Organisation-CEPS and EFRD. Its objective is to present programmes undertaken by the spirits industry across the EU to help reduce alcohol-related harm. The database provides not only a description of the campaigns (from partners to impact & evaluation) but also available visuals or supporting documents.

These initiatives are divided into 5 areas, as follows:

Underage drinking

Initiatives that seek to discourage underage drinking by supporting parents, providing tools for teachers or engaging young people themselves with relevant activities to allow them to understand the effects of alcohol, especially on the immature body and the reasons why they should not be drinking.

Drink-driving

Initiatives to raise awareness of the dangers of drinking and driving such as designated driver campaigns or any other actions promoting alternatives to driving under alcohol influence.

Consumer information

Initiatives to promote responsible drinking by adult consumers. A wide range of actions can be found depending on target groups (pregnant women, elderly, young adult, etc); settings (doctors room, university, sports clubs, etc) or tools used to convey the message (consumer information websites, mass media campaigns, labels, etc).

Responsible service/selling

Initiatives to raise knowledge and skills of those in bars and shops not to sell/serve underage or intoxicated people but also campaigns using these premises to reach out consumers with the responsible drinking message.

Workplace

Initiatives ranging from the adoption and implementation of alcohol policy at work place, to information and education campaigns for employees or support to those with alcohol-related problems.

As a responsible industry, we are proud of our contribution to tackling alcohol misuse.