Drinks Initiatives

Voluntary initiatives by the EU spirits industry to help reduce alcohol-related harm

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Who we are

Drinksinitiatives.eu database is the follow-up of the drinks industry initiatives brochure produced annually since 2005. The database is the result of the combined work of the European Spirits Organisation – CEPS and the European Forum for Responsible Drinking (EFRD).

The European Spirits Organisation - CEPS acts as the European representative body for producers of spirit drinks with a membership comprising of 31 national associations representing the industry in 27 countries, as well as a group of leading spirits producing companies. The EU is the leading exporter worldwide of spirit drinks. With members from across the EU, the European Spirits Organisation – CEPS aims to raise and promote the understanding of the EU spirits industry to decision makers in the EU institutions, international organisations and other key stakeholders. Our role is to secure, promote and advance the freedom to produce and market spirits in a responsible way, to support the needs of our members and to be the leading voice of the European spirits industry.

For more information: www.europeanspirits.org
To contact us: info@europeanspirits.org
T: +32 2 779 24 23

EFRD is an alliance of leading European alcoholic beverages producers supporting targeted initiatives to promote responsible drinking and encouraging industry to adopt responsible standards in self-regulation. EFRD promotes the partnership approach with interested stakeholders to tackle alcohol-related harm. EFRD members include: Bacardi-Martini, Brown-Forman, Diageo, Moët-Hennessy, Pernod-Ricard and Beam Global Spirits & Wine.

For more information: www.efrd.org
To contact us: info@efrd.org
T: +32 2 505 60 70

Our commitment

Treated responsibly, alcohol is a source of enjoyment for many people, as recognised by the Commission’s “Communication on an EU Strategy to reduce alcohol-related harm” adopted in October 2006, and supported by the Council of Ministers and the European Parliament. However, excessive or inappropriate consumption can cause health and social problems for individuals and for wider society. This is why the spirits industry is committed to addressing alcohol-related harm, as illustrated by the European Spirits Organisation – CEPS “Charter on Responsible Alcohol Consumption”, adopted in 2005.

To understand the full extent of the commitments of spirits producing companies, it is important to know that these companies do not simply invest in activities individually, but that they are also supporting the actions undertaken by the trade associations across the EU-27 and by the Social Aspects Organisations (SAOs) that they fund, typically in partnership with other alcohol beverage producers.

This database, which provides a non-exhaustive overview of existing prevention programmes undertaken in public/private partnership, serves two purposes:

to demonstrate to national and European stakeholders that industry is active in meeting its commitments, but also
to serve as an exchange of practice manual to further improve the level and quality of initiatives being carried out. The database presents results not only in terms of impact (i.e. how many people have been reached with a given targeted intervention), but also an evaluation on the objectives set.