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• “Breathalyser tests by ACIBEV @ Grandes Escolhas - Vinhos e Sabores”
• “Testes de Alcoolemia by ACIBEV @ Grandes Escolhas - Vinhos e Sabores”
COUNTRY Portugal
TIMING 2017 > Ongoing
THEME
Drink-driving

CONTRIBUTOR

  • Associação de Vinhos e Espirituosas de Portugal
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OBJECTIVE

  • To share the "If you drink, don’t drive!" message.
  • To raise awareness of the risks of drinking and driving, as well as the dangers of alcohol abuse and misuse.
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DESCRIPTION OF THE INITIATIVE

  • ACIBEV attended the first edition of Lisbon’s consumer wine fair "Grandes Escolhas - Vinhos e Sabores".  They offered free breathalyser tests and handed out brochures to visitors of the fair in an effort to raise awareness of the benefits of moderate consumption and the risks of the abusive consumption of alcohol.
  • The brochures contain guidelines for low-risk consumption, units of measurement and the legal Blood Alcohol Concentration (BAC) limits for driving in Portugal, as well as public transport alternatives.
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IMPACT

  • ACIBEV reached over 1,100 participants with information on drinking and driving (breathalyser test and brochure for each participant) (as of December 2017). 
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