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• “Sail Responsibly”
• “Pluj s rozumem! ”
COUNTRY Czech Republic
TIMING 2017 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Union of the Czech Sprits Producers and Importers
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OBJECTIVE

  • To raise awareness of the dangers of mixing alcohol and water based activities.
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DESCRIPTION OF THE INITIATIVE

  • Sailing on Czech rivers is an ever more popular type of holiday for many Czech citizens. Unfortunately, some connect sailing and drinking of a lot alcohol together.  This is often the cause of fatal injuries on rivers, which have grown over the past few years.
  • As a result, the new prevention campaign was launched to warn against alcohol consumption while sailing/boating.  
  • The dangers, such as drowning and hypothermia, of drinking whilst sailing are communicated on a dedicated section of the responsible drinking website.  It also states the law and fines related to being intoxicated whilst sailing/boating.
  • The message is shared through UVDL members, online, a dedicated section on the responsible drinking website, on Facebook, magazines and newspapers, and on TV.
  • The message is also shard via a series of YouTube videos: Vít PÅ™indiš, the kayak world champion, advises sailors to avoid drinking before boating; an interview with boaters who admit to drinking before taking to the water and boaters answering whether they know the penalty of taking to the water under the influence.  
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IMPACT

  • Until November 2017:
    • The campaign featured in 10 magazines and newspapers.
    • The campaign messages had more than 40,000 views on Facebook.
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EVALUATION

  • The campaign was the start of a society-wide discussion on the issue and led to an improvement of the situation on Czech rivers such as the “sailing bars” (licensed boats that sell alcohol) no longer frequent Czech rivers.
  • The number of deaths on rivers went down in 2017.
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