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• “Sail Responsibly”
• “Pluj s rozumem! ”
COUNTRY Czech Republic
TIMING 2017 > Ongoing
THEME
Responsible drinking

CONTRIBUTOR

  • Union of the Czech Sprits Producers and Importers
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OBJECTIVE

  • To raise awareness of the dangers of mixing alcohol and water based activities.
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DESCRIPTION OF THE INITIATIVE

  • Sailing on Czech rivers is an ever more popular type of holiday for many Czech citizens. Unfortunately, some connect sailing and drinking of a lot alcohol together.  This is often the cause of fatal injuries on rivers, which have grown over the past few years.
  • As a result, the new prevention campaign was launched to warn against alcohol consumption while sailing/boating.  
  • The dangers, such as drowning and hypothermia, of drinking whilst sailing are communicated on a dedicated section of the responsible drinking website.  It also states the law and fines related to being intoxicated whilst sailing/boating.
  • The message is shared through UVDL members, online, a dedicated section on the responsible drinking website, on Facebook, magazines and newspapers, and on TV.
  • The message is also shard via a series of YouTube videos: Vít PÅ™indiš, the kayak world champion, advises sailors to avoid drinking before boating; an interview with boaters who admit to drinking before taking to the water and boaters answering whether they know the penalty of taking to the water under the influence.  
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IMPACT

  • Until November 2017:
    • The campaign featured in 10 magazines and newspapers.
    • The campaign messages had more than 40,000 views on Facebook.
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EVALUATION

  • The campaign spurred a society-wide discussion on the issue and led to an improvement of the situation on Czech rivers such as halting the “sailing bars” (licensed boats that sell alcohol) on Czech rivers.
  • The number of deaths on rivers went down in 2017.
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