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• “One Night”
COUNTRY Hungary
TIMING 2016 > Ongoing
THEME
Drink-driving

CONTRIBUTOR

  • Brown-Forman
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PARTNER(S)

  • Production Company: DeadLens Pictures
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OBJECTIVE

  • To address the importance of responsible beverage alcohol consumption.
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DESCRIPTION OF THE INITIATIVE

  • Brown Forman commissioned the short film to address the importance of responsible beverage alcohol consumption from the independent production company DeadLens.
  • The ‘One Night’ short film depicts a group of friends experiencing severe repercussions after a night consuming alcohol when a friend decides to drive while intoxicated.  It carries the tag line "Love Life. Don't Drink and Drive".

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IMPACT

  • The film has received more than 60,000 views since being published on YouTube in late June 2016 (Until October 2017). 
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