drinksinitiatives.eu

Responsible drinking programmes
supported by European spirits producers

< BACK TO SEARCH RESULTS
• “Alliance for Respecting the Alcohol Age Limit”
• “Alliantie Naleving Leeftijdsgrens Alcohol”
COUNTRY Netherlands
TIMING 2016 > Ongoing
THEME
Other

CONTRIBUTOR

  • Stichting Verantwoord Alcoholgebruik
TOP ^

PARTNER(S)

  • CBL (supermarkets and food services sector association) 
  • KHN (hospitality industry sector association)
  • LKvV (umbrella of student associations)
  • NOC*NSF (sports sector association)
  • VDN (off-licences and franchisors organisation) 
  • Nederlandse Brouwers (beer brewers sector association)
  • KVNW (wine importers and traders sector association) 
  • Spirits NL (spirits sector association) 
TOP ^

OBJECTIVE

  • To reduce the number of alcohol sales to minors. 
TOP ^

DESCRIPTION OF THE INITIATIVE

  • The Alliance was officially launched on 8 December at an event attended by Secretary of State, Martin Van Rijn.  It was created by organisations both directly and indirectly involved in the sale of alcohol and carries the tag line “Je leeftijd staat niet op je voorhoofd, daarom vragen we je legitimatie” (“Your age isn’t written on your forehead, so we require your ID”). 
  • Although compliance with not selling alcohol to minors has risen sharply in recent years, there is still room for improvement.  The Alliance aims to continually improve compliance with the law (no alcohol can be sold to under 18’s) through age verification, monitoring and sharing of best practices.  The hope is that by learning from each other, stronger cooperation and sharing of best practices, the message that it is not normal to sell or give alcohol to minors, and that it is not normal to buy drinks if underage, will be sent as a sector.
  • A dedicated website is the core of the initiative.  It has a spotlight section which highlights best practices and a map section which shows the member venues that comply with the age limit by applying a programme to limit sales to minors.  The website also contains information about the campaign and sections on the law relating to alcohol and minors, and news.
TOP ^

IMPACT

  • 53 venues have been listed on thewebsite map so far (until January 2017).
TOP ^
< BACK TO SEARCH RESULTS
Latest initiatives RSS feed DOWNLOAD

VISUAL

-----------------------------
Download ALL in ONE (zip file – 143 ko)