Drinks Initiatives

CONTRIBUTOR

• Working Group Alcohol and Responsibility / Bundesverband der Deutschen Spirituosen-Industrie und -Importeure e.V.

PARTNER(S)

• Federal Association of Vocational School Teachers in Germany
• German Hotels and Restaurants Association
• German Retail Federation
• Federal Association of the German Retail Grocery Trade
• German Barkeeper Union
• Association of German Chamber of Industry and Commerce
• Federal Association of Independent Petrol Stations
• Federal Association of Petrol Stations and Commercial Car Wash
• Central Association of Petrol Stations
• Association of the German Petroleum Industry
• Federal Association of Medium-Sized Oil Companies
• Trade Union of Food, Beverages, Tobacco, Hotel, Catering and Associated Workers

“SchuJu” is also supported by Polizeilichen Kriminalprävention der Länder und des Bundes, Landeskriminalamt Baden-Württemberg (Police Crime Prevention Programme of the “Länder” and the Federal Authorities, Federal Crime Police Office Baden-Württemberg).

OBJECTIVE

• To train staff and cashiers to serve and sell alcohol responsibly.
• To disseminate practical advice on how to enforce legal purchasing age limits in the on and off-trade.
• To protect children from early and harmful alcohol consumption.

DESCRIPTION OF THE INITIATIVE

• Online training at www.schu-ju.de for employees in the on and off-trade, including petrol stations. Information material can also be ordered from the site.
• Training covers information on the law (e.g. legal age limits for serving and selling of alcoholic beverages) and offers tips to the trade.
  • At the end of the training, a 15 question on-line test can be performed. If the test is completed successfully a pdf file, including a personalised certificate, is automatically mailed to them.
• Post evaluation takes place approximately 3 - 4 months after completion of the on-line training. Those registered receive a questionnaire to re-test their knowledge (to identify any erosion) and to see how useful the training was for their daily job.
• Training sessions are also organised with teachers and pupils in vocational schools.
• Kick-off press conference: all measures are accompanied by press releases to create better awareness about responsible serving and selling and for legal purchasing age limits. The first press conference was held in December 2008 with the German Federal Drug Commissioner in Berlin to present the first annual balance of the campaign and the second press conference in February 2010 with the new German Federal Drug Commissioner in Berlin to present the second annual balance.

IMPACT

• Since the campaign launch:
  • 55,000 brochures "information for catering staff" were distributed.
  • 71,000 brochures "information for petrol station staff" were distributed.
  • 75,000 brochures "information for trade staff" were distributed.
  • 50,000 information cards for bars produced.
• Since the campaign launch:
  • 57,082 registrations for the web-based training were received.
  • 47,359 certificates have been delivered.
• Since the beginning: 305,407 visitors and 2,879,912 page requests. The average time spent on-site is 2 minutes (without online-test).

EVALUATION

• First evaluation report to be published in 2010.