• “Better start for your child”
COUNTRY Poland
TIMING 2008 > Ongoing
AREA
Consumer information
On this page:
PARTNER(S)
- Polish Gynaecologist Association
- National Gynaecology and Obstetrics Consultants
- The Centre for Children's Health
- Social Education Foundation
- European Forum for Responsible Drinking (EFRD)
OBJECTIVE
- To educate the target group about the risks related to alcohol consumption during pregnancy.
- To promote abstinence during pregnancy.
- To promote responsible drinking.
DESCRIPTION OF THE INITIATIVE
- Educational leaflets/brochures for medical personnel distributed to: doctors surgeries and clinics; doctors' associations; NGOs and during conferences and seminars for health professionals.
- Educational leaflets for pregnant women and those planning to conceive soon distributed by doctors and midwives.
- Posters displayed in: doctor's waiting rooms and reception areas; clinics; child hospitals and by foundations connected with women's and children's health.
- Information articles in various media including women's magazines; radio and television (morning programmes for women).
- Fronted by a well-known sports woman and an actress.
- Partly funded through EFRD's 2008 Budget Line Programme.
IMPACT
- 10,000 leaflets have been distributed to medical personnel.
- 150,000 leaflets have been distributed to women.
- 500 posters are displayed in clinics and health centres.
- Information about the campaign is published in:
- Two monthly magazines for parents: total of 295,000 copies per month.
- Four women's magazines: total circulation 1,200,000 copies per month.
- The campaign banner was displayed on four women's websites during the four months. It was viewed 791,000 times.
- The campaign was lauded as an effective social responsibility practice by Poland's Responsible Business Forum in it's 2008 report (http://fob.org.pl/cms_a/upload/file/Raport%202008/FOB_rap2008_ost.pdf)
EVALUATION
- 88% of women declared that they had not drank alcohol whilst pregnant.
- 11% said they had drank alcohol whilst pregnant.
- 80% were sure that alcohol was definitely bad for the foetus.
- 60% thought that there was no "safe" amount of alcohol to drink whilst pregnant.
- 26% thought that one glass of wine was fine.
VISUAL
- Poster
(JPG – 104 ko)
- Poster
MORE INFORMATION
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- High resolution poster
(PDF – 874 ko)
- High resolution poster
-
- Ipsos Evaluation report (06/10/2008 in EN)
(PPT – 1558 ko)
- Ipsos Evaluation report (06/10/2008 in EN)
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Download ALL in ONE (zip file – 2536 ko)