Drinks Initiatives

Voluntary initiatives by the EU spirits industry to help reduce alcohol-related harm

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Recent initiatives

“I Responsible Ideas Awards”
Federación Española de Bebidas Espirituosas – ES

“Social Norms Intervention to Reduce Hazardous and Harmful Alcohol Consumption in a Community Setting”
The Scotch Whisky Association – UK

“drinkaware.ie & Hailo Taxi App Campaign”
The Mature Enjoyment of Alcohol in Society – IE

“Don't drink alcohol from illegal points of sales”
Polski Przemysł Spirytusowy – PL

Welcome

Drinksinitiatives.eu is a data-
base sponsored by spiritsEUROPE. Its objective is to present programmes undertaken by the spirits industry across the EU to help reduce alcohol-related harm. The database provides not only a description of the campaigns (from partners to impact & evaluation) but also available visuals or supporting documents.

These initiatives are divided into
5 areas, as follows:

Underage drinking
Drink-driving
Consumer information
Responsible service/selling
Workplace
Non-commercial alcohol

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