Drinks Initiatives

Voluntary initiatives by the EU spirits industry to help reduce alcohol-related harm


Recent initiatives

“ESPACE programme (Alcohol Education, Awareness-raising and Prevention in a school environment) ”
Entreprise & Prévention – FR

“Drink Test Application”

“Reclaim Your Weekend”
The Mature Enjoyment of Alcohol in Society – IE

“Responsible Party”
Pernod Ricard – EU


Drinksinitiatives.eu is a data-
base sponsored by spiritsEUROPE. Its objective is to present programmes undertaken by the spirits industry across the EU to help reduce alcohol-related harm. The database provides not only a description of the campaigns (from partners to impact & evaluation) but also available visuals or supporting documents.

These initiatives are divided into
5 areas, as follows:


Read more